Truckers: “Shiny happy people?”

What is business communication?

Communication is paradoxically one of the most difficult points to manage and resolve in many aspects of people’s lives. The paradox is that as long as there is contact with another being, it is almost impossible not to communicate. With gestures, with words, with body postures, with an alphabet, with signs… everything says something. Does that mean then that, for example, just having coffee with an employee solves a communication problem? Clearly not. Because communicating correctly and efficiently is the most difficult thing in the workplace.

Thus, business communication is the ability of a company to communicate to its members and to provide feedback. Meta, an expert and world leader in communication, details in his Workplace that the most profitable and productive companies are those that have the greatest retention of their employees. Something they achieve, in part, with their strategies related to internal communication. That is, what is produced within a company.

This theory is nothing new, already in the middle of the last century the psychologist Abraham Maslow detailed in a famous research called Hierarchy of Needs, the priorities that humans have. He did this using a pyramid that orders these priorities. At the base, of course, are the basic needs. But, once food, water, rest and basic comfort are satisfied, the sense of belonging appears.

Belonging is what makes us part of something and connects us with it. And it is strongly based and rooted in communication. More committed and happier employees are just some of the benefits that are achieved when belonging is well worked out. And when communication fails it translates not only into suffering and dissatisfied staff, but also into million-dollar monetary losses.

A topic that could be developed in extensive writings. How to start working on it? With the presence of a professional. And while trying to find someone qualified, Meta recommends: “The important thing is to control the situation and limit excess noise. The most obvious way to do this is to divide a large group into several smaller ones. But if everyone has to participate in the same conversation, establish rules that determine who can speak and when. For example, appoint a few participants to act as spokespersons for their peers, and have someone act as a chair who controls the conversation. If you want the general public to continue participating directly, the president can lead a question and answer session.”