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A survey determined that those who drive transport suffer a lot from unhappiness. Because? The main factors: salary and communication problems.

Drive My Way conducted a survey to determine the level of happiness of those who drive trucks or transport in general. In a large comparison, which covered from 2019 to 2023, it was detected that communication and salary are the major concerns of these employees.

The level of happiness in the sector decreased over the years until reaching the lowest level in early 2023 when only 51 percent of a total of 500 CDL drivers said they were happy with their work. These employees demand better pay, but also more communication from their employers.

It should be noted that of those surveyed, almost 23 percent responded that they are unhappy and 26.3 percent clarified that they are neither happy nor unhappy. There are many factors from this survey that are interesting to take into account. The first is that the values of the statistic are almost the same when considering the male and female gender. However, there seem to be two important factors when measuring this job satisfaction: experience and the size of the company.

Those who have been driving for more than 28 years are much happier than those who have been driving for less than 8 years. A point that can have many readings. One of them could be related to driving as a “mandatory” job opportunity for those who did not obtain another position.

Another determining factor for this kind of “joy”. Those who are in medium to large companies were happier than those who are in small ones. On the opposite side are those who are not happy, there are 9 percent who demand better trucks and benefits, according to this survey, and 9.3% who simply do not know how a higher level of satisfaction could be achieved.

An interesting detail: those who demand better communication also ask to be heard. And they represent 9.8% of those surveyed. How can you solve something as simple and human but at the same time complex as communication?

“If a driver has been with your company for less than two years, he probably hasn’t had to deal with much unproductive and unpaid time. There are many drivers who didn’t even experience stopover or stopover pay during the pandemic, and now… we have more assets on the ground than cargo. Certainly, I think there could be a disconnect related to communication in terms of what is happening in the market and what that really means for me as a driver,” Beth Potratz, co-founder and CEO of Drive My Way, told FleetOwner.

Thus, apply internal and external communication channels. Taking advantage of social networks as a space for channeling messages, but also for receiving comments and, simply, talking from time to time with employees seem to be mandatory actions that fleet and transport company owners should seriously consider.

Potratz assured in the same medium that: “You cannot open the door to conversation and not be willing to accept feedback and start taking action. And once you start doing it, you need to keep doing it. It’s not just about taking stock of people when times are tough. “It should be an ongoing practice in the organization.”

What is business communication?

Communication is paradoxically one of the most difficult points to manage and resolve in many aspects of people’s lives. The paradox is that as long as there is contact with another being, it is almost impossible not to communicate. With gestures, with words, with body postures, with an alphabet, with signs… everything says something. Does that mean then that, for example, just having coffee with an employee solves a communication problem? Clearly not. Because communicating correctly and efficiently is the most difficult thing in the workplace.

Thus, business communication is the ability of a company to communicate to its members and to provide feedback. Meta, an expert and world leader in communication, details in his Workplace that the most profitable and productive companies are those that have the greatest retention of their employees. Something they achieve, in part, with their strategies related to internal communication. That is, what is produced within a company.

This theory is nothing new, already in the middle of the last century the psychologist Abraham Maslow detailed in a famous research called Hierarchy of Needs, the priorities that humans have. He did this using a pyramid that orders these priorities. At the base, of course, are the basic needs. But, once food, water, rest and basic comfort are satisfied, the sense of belonging appears.

Belonging is what makes us part of something and connects us with it. And it is strongly based and rooted in communication. More committed and happier employees are just some of the benefits that are achieved when belonging is well worked out. And when communication fails it translates not only into suffering and dissatisfied staff, but also into million-dollar monetary losses.

A topic that could be developed in extensive writings. How to start working on it? With the presence of a professional. And while trying to find someone qualified, Meta recommends: “The important thing is to control the situation and limit excess noise. The most obvious way to do this is to divide a large group into several smaller ones. But if everyone has to participate in the same conversation, establish rules that determine who can speak and when. For example, appoint a few participants to act as spokespersons for their peers, and have someone act as a chair who controls the conversation. If you want the general public to continue participating directly, the president can lead a question and answer session.”


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