Llame al (888) 572-7520 para hablar con un agente
Enviar mensaje a un agente
TransForce launches the "Barbies in Trucking" campaign
Over time, the role of women in the economic force has been growing. Although a complete balance has not yet been achieved, each advancement is considered a triumph. This year, the entertainment industry was led by women in various areas, with one of the major victories being the Barbie movie. Greta Gerwig presented an accessible vision of feminism on the big screen, inspiring thousands of women.
Barbie has been an icon for girls, young women, and adults worldwide since its launch in the 1950s. It has embraced professions traditionally considered for men, such as doctor, pilot, or astronaut, as well as police officer, firefighter, and train conductor. However, the role of a truck driver has not been explored.
Following the impact of the movie this year, a petition was initiated by TransForce, a driver recruitment company, launching the “Barbies in Trucking” campaign.
Danielle Bansch, national account manager for TransForce, said that they looked at ways to highlight the gender diversity gap that exists in the transportation industry. Ultimately the company was inspired by the movie Barbie and other significant moments for women this year. Branch says women in the industry currently carry the U.S. economy on their backs, starting with those in the transportation industry.
As per the 2023 Women in Trucking Index, only 12.1% of professional truck drivers are women. Despite a notable increase in this percentage in recent years, an increasing number of fleets are eager to leverage this potential reservoir of female drivers by promoting greater gender diversity within the industry.
TransForce’s vice president of revenue marketing, Kelly McGurk, highlights the importance of representation by stating that sending the message that girls have a place at the table and in the industry, whether as drivers or in other roles, is critical. Furthermore, she stresses that creating this space from a young age communicates to them that they can be part of the industry and consider it an integral part of their career path throughout their lives.
TransForce decided to address this gap, starting with the next generation of potential female truck drivers, especially young girls. With this petition, they seek to recognize women in this profession and show young girls that the trucking industry has a place for them too. As of today, the petition has now 1,040 signatures.
The best Christmas gifts for a trucker
Find the best Christmas gifts for truck drivers with these options based on their needs and personality. The holiday season is often a challenging time
Cannabis reclassification could affect the trucking industry, ATA warns
President Donald Trump signed an executive order directing his administration to reclassify cannabis into a less restrictive federal category, could this affect the trucking industry?
ATA Calls for Tougher Penalties Against Cargo Theft
Cargo theft has moved from being an industry nuisance to a national concern. The American Trucking Associations (ATA) warned Congress that the crime is draining billions from the U.S. supply chain, disrupting logistics operations, endangering drivers, and increasingly intersecting with organized crime and national security threats—prompting renewed calls for stronger federal penalties and coordinated enforcement.
The first Bipartisan Trucking Caucus
Led by a group of lawmakers who come together to pursue shared policy goals, the caucus will focus on the integrity, safety, and growth of
NDAA passed with new protections for truck drivers and military freight
Congress approved the National Defense Authorization Act, a key piece of legislation that includes provisions aimed at protecting truck drivers. Congress approved this week the
California to Reissue Contested Commercial Driver’s Licenses, Challenging Federal Pressure
California plans to reissue contested commercial driver’s licenses (CDLs), reopening a regulatory dispute with federal authorities and raising key questions for the U.S. trucking industry.
Business hours: Monday to Friday from 8:00 AM to 5:00 PM. California time